Jay: Good afternoon. I am Jay Gray, joined here by Dr. Ali [00:00:03]. Actually the show open is accurate for once, again because I’m back in Philly [crosstalk 00:00:08] today.
Kasraeian: Absolutely, it’s like the old school game. We brought our old uniforms out.
Jay: Very old school, and I’m sitting in here with two rivals, a Florida Fan, and an Alabama Fan right now, while the game is going on, so things could get a little interesting today.
Kasraeian I’ll tell you, for about 30 seconds it looked very good for Florida.
Jay: Not so much at the moment, but they’re holding their own, so I’m surprised that they’re this close to begin with, but you know what? You never know what’s going to happen.
Kasraeian: Should we ask you what your prediction is?
Jay: I thought Alabama was going to be up a lot more than they are right now, so you probably don’t want to hear my prediction being a Florida fan and all. Today we’ve got a great show, so if you want to call in, 340-1045, and Dr. Ali, right before we started, you were telling me a little bit of history being made here today.
Kasraeian Yeah, so today we are very excited. Earlier today we had the first prostate cancer run in the region that we partnered with Zero Cancer to do, and that was a very grammatically incorrect sentence, but it was because I’m so excited about what we did today. Zero Prostate Cancer is an organization that is dedicated to, their mission is simply to end prostate cancer, which is a tall undertaking but one of the ways that they do it is they go into communities, and we create awareness events, one of which is a run/walk. That’s the biggest thing that they do in multiple communities, and we had a 5K run, we had a one mile fun walk, and a kids super hero dash, and it was a great event.
We had a large number of people show up, we had a large number of survivors show up to celebrate survivorship, and also people that had recently, and over the not so recent past, lost loved ones to prostate cancer, and so we celebrated their lives. We talked about the importance of raising awareness of prostate cancer, a disease that effects one in seven people in their lives, and fortunately, when caught early, has an incredibly successful success rate. 2.5 million men live with prostate cancer, so typically this is a disease that people live with, they don’t die of.
However the world of prostate cancer has been plagued with controversy of whether or not to screen, what to do once you get diagnosed, how to follow the disease if you are diagnosed, and you follow a variety of different treatments. It’s one that is not necessarily the easiest one for people to know what to do, whether you are a patient, whether you are a primary care physician. Even the world of urology is not necessarily moving in direction with crystal clear pictures, and the world of medicine, and the world of prostate cancer is changing at a blazing pace.
My guest today to discuss this is a dear friend of mine, and I’m very excited that over the past year, I would say, we’ve become closer friends, and our mission to raise awareness for prostate cancer, raise awareness for a very incredible treatment modality called HIFU, High Intensity Focus Ultrasound, which uses sound waves and ultrasound to oblate prostate tissue for a more focal therapy. You can treat the whole prostate, and this is a segue for people who have disease who may not necessarily be as minimal in volume or aggressivity that warrants active surveillance where you just monitor it, but it may not necessarily be the disease that you have to undergo a radical prostatectomy, or External Beam Radiation Therapy, so it allows us to change the paradigm of that plagued controversy of over diagnosis, which surely has overshadowed this discussion, where we can break that. Not every prostate cancer that’s diagnosed necessarily needs to be treated, and if it does need to be treated, we don’t necessarily have to have prostatectomy or the radiation therapy.
Again I speak of this as a prostatectomist, that’s what my fellowship training is, in minimally invasive surgery for prostate cancer, so Clete Walker is joining us, he is the Lord of Presidency Owner of Vituro Health, which is a company that has dedicated itself to men’s health, men’s health awareness, and the process of maintaining men’s health. One factor of that has been the introduction of one modality of treatment of prostate cancer, which HIFU, High Intensity Focus Ultrasound, with a grand focus in educating not only the public of this as a treatment, but also the practitioners and the urologists that are treating this with HIFU. Dr. Stephen Scionti has been a guest of this show before, is a medical director at Vituro. I’m very fortunate to be a part of this organization where our focus is education, and making sure the right patient gets the right treatment, by the right surgeon, who knows how to perform this very elegant operation. Clete, thank you for joining us.
Walker: No, thank you, I’m glad to be here. I’m very excited to be here, actually. The prostate cancer run this morning was fantastic, and it was great to see all the folks out, and especially the survivors, and raising more awareness for prostate cancer, and we have also a national sponsorship with Zero, which has been very good this year. We’ve attended lots of races. We have about 40 around the Country, so we attended about 25% of those, and then we supported the rest of them. We wouldn’t have missed this one for anything in the world.
Kasraeian: Well we feel very honored that you were here. You actually won in your age group, which was what, 79 and over?
Walker: Well, and there was only one participant, and that was me, so I had to win.
Kasraeian: He’s actually not that old. Probably closer to my age group. Let me ask, and we’ll answer this question and then back track to how all this got started for you, but why did you guys decide to partner as a nation partner with Zero Cancer, the Vituro Organization?
Clete Walker: Absolutely, so obviously when we first started as a startup company, we’ve been in business now for 14 months, and we needed to get our name out there. We wanted to create a brand, and we looked around the country, and Zero was a lot like what I would consider the Susan G. Komen of Breast Cancer Awareness, and their run races. I thought that had been very successful, so we looked to Zero, we talked to them. We felt like it was a good partnership. They’re were trying to create a lot of awareness, they have a lot of patients, they have a lot of patient advocacy programs. They have a lot of government relation programs, and scholarship programs, and we just felt like it was a very good partnership, that would allow us to be seen throughout the Country, and allow us to create more awareness for prostate cancer, because I do believe that prostate cancer today is where breast cancer was 10 or 15 years ago, and we’re starting to see more and more awareness, and more and more discussion about it, and that’s what we want to see.
Kasraeian: Since we first met, awareness of healthcare in general, and specifically men’s health awareness has been something that you have discussed as a driving force for most of what you do in the healthcare field, and driving force as a mission for Vituro Health. Prostate cancer and HIFU being one component of that in your long term vision for Vituro Health. How did this start?
Walker: Great question, so I’ve been around healthcare a long time, probably since the early 90s, and my Father had prostate cancer in 2001. Obviously I am a male, not quite 79 years old yet.
Kasraeian: Thank you for clarify that for us.
Walker: Not quite 79 years old yet, but I am reaching that age where there are a lot of male issues, and as I learned about High Intensity Focused Ultrasound, I also did a lot of research around men’s health in general, and again being a guy’s guy, and being around a lot of men, I know that we don’t like to talk about healthcare. We don’t like to talk about our health, we don’t like to talk to other people about our health. We want to avoid discussions in general, and when I saw that this was an opportunity to not only bring a new technology to the healthcare community, but also provide men with a resource that could be their advocates, and their call center. We have nurses that they can talk to, and they can ask questions. Really Men’s health, there’s lots of women’s centers, you don’t see a lot of men’s centers out there. We think that’s because, we know that’s because men just don’t take good care of ourselves, but we need to, and our loved ones want us to.
We wanted to provide a resource for that to happen, and after going through prostate cancer with my Father in 2001, and seeing the outcome and the confusion around treatment, and what was available, and how we went through the process. You ask the question to 10 different people, you get 10 different answers. It became a real passion, and I’ve been around a lot of startup companies, I’ve been around a lot of healthcare companies, and I’ve never been more passionate about a business in my life. I wake up every day know that we’re doing great work for men, and we’re literally curing cancer at time, and I get lots of texts and messages from patients, and I …